Transparency brand for Real Estate
Homewire
About Project
The main problem Homewire has related branding, is that Homewire doesn’t have developed a visual language around the brand, nor have copywriting directions to being used in Marketing strategies.
We suggest Homewire consider rebranding in order to fix some issues on Brand Concept, Color System, and Visual Language and Brand Copywriting. All those features will nourish a cohesive Visual Experience, around Homewire brand.
As branding specialists, we were happy to support Homewire to be transformed into a strongest brand, far away from the current issues, and empower their potential by branding.
The Objective
Homewire’s biggest source of inspiration is people. Our main goal on this project was communicate the unique value proposition of Homewire, «Win people’s trust by adding value, and talking to people’s hearts». In order to represent these values, the company uses the acronym of TARGET to verbalize their core values, and this was our start point to craft concepts on the rebranding.
Homewire keeps their goals on target:
Homewire’s main belief is Transparency, that’s why it’s completely visible and open to scrutiny, so that it’s clear that nothing is being hidden.
Homewire is Accountable, and that means being answerable for its actions and decisions.
Homewire is Relevant, because it has significant and demonstrable bearing on the real estate industry.
Homewire feel Gratitude, for every person that come across in the industry, and respond with kindness, warmth and generosity.
Homewire always aspires to Excellence. It’s not satisfied with doing a good job, it pursues the objective of providing a quality service.
And Homewire is focused on Thrive, by doing right to be better every day and influencing its teamwork to reach new goals.
Homewire keeps their goals on target:
Homewire’s main belief is Transparency, that’s why it’s completely visible and open to scrutiny, so that it’s clear that nothing is being hidden.
Homewire is Accountable, and that means being answerable for its actions and decisions.
Homewire is Relevant, because it has significant and demonstrable bearing on the real estate industry.
Homewire feel Gratitude, for every person that come across in the industry, and respond with kindness, warmth and generosity.
Homewire always aspires to Excellence. It’s not satisfied with doing a good job, it pursues the objective of providing a quality service.
And Homewire is focused on Thrive, by doing right to be better every day and influencing its teamwork to reach new goals.
Our Solutions
Our Innovative Process
The Rebranding process will consider all the positive features retained by the current brand and to do diverse improvements to empower the potential enclosed behind the core features of this brand. Aligned to the project objectives, we developed the new brand around four concepts: Round Shapes, Core Values, Transparency, and Minimalism.
ROUND SHAPES
Homewire pursue to be recognized by people without associating its brand with any other competitor, therefore, it is important to have its own visual identity that helps its Brand Positioning on every touchpoint of the brand experience, since its communication to any graphic. In fact, we decided to bring some features from its Logo Icon, and distinguish itself from its competition, we have used round shapes as the conceptual basis of all their branding strategy. Round shapes instantly set Homewire apart from all of its competitors, who mostly use sharpen shapes, we have used round shapes as the conceptual basis of the visual language. In addition, due to a social and cultural convention, round shapes usually convey a feeling of warmth and harmony, which combine perfectly with the brand’s values.
CORE VALUES
Homewire is a company deeply rooted in its values, using the acronym TARGET to encapsulate its core principles: Transparency, Accountability, Relevance, Gratitude, Excellence, and Thriving. «T» stands for Transparency, emphasizing its commitment to openness and scrutiny. «A» signifies Accountability, with a dedication to being answerable for all actions and decisions. «R» denotes Relevance, showcasing its impact on the real estate industry. «G» signifies Gratitude, as Homewire expresses kindness and generosity to all industry peers. Lastly, «E» embodies Excellence, as the company strives for top-tier service, and «T» underscores its focus on Thriving by continuously improving and achieving new milestones, all fueled by a dedication to winning people’s trust and speaking to their hearts.
TRANSPARENCY
Homewire’s strong grasp of its operations and unwavering commitment to transparency make it a standout in the real estate industry. Transparency, a central value and the company’s guiding motto, is artfully integrated into their brand graphics. Amidst an often unclear industry landscape, Homewire’s visual identity incorporates transparent elements, symbolizing their commitment to clarity. This unique brand characteristic not only solidifies Homewire’s position in the minds of its audience but also distinguishes it from competitors who have yet to embrace this resource, setting the company apart with a distinctive personality in the industry.
MINIMALISM
Homewire is introduced as a young and innovative brand, as well as serious, and that knows what it does. Homewire’s values are their foundations for everything. That is why it shows a minimalist look, easy to understand, with a clean aspect where you can see a few elements presented in a simple and orderly way. It focuses on the idea of “less is more”. Homewire is clean, balanced, concise and straight to the point. Another brand characteristic we seek to develop is to bring it a Techy look and feel. Minimalism will influence to show that feature on the brand, at the same time to show innovative appealing on its branding. Homewire brand will reflect high quality by using minimalism as a rule in its visual communication.
ROUND SHAPES
Homewire pursue to be recognized by people without associating its brand with any other competitor, therefore, it is important to have its own visual identity that helps its Brand Positioning on every touchpoint of the brand experience, since its communication to any graphic. In fact, we decided to bring some features from its Logo Icon, and distinguish itself from its competition, we have used round shapes as the conceptual basis of all their branding strategy. Round shapes instantly set Homewire apart from all of its competitors, who mostly use sharpen shapes, we have used round shapes as the conceptual basis of the visual language. In addition, due to a social and cultural convention, round shapes usually convey a feeling of warmth and harmony, which combine perfectly with the brand’s values.
CORE VALUES
Homewire is a company deeply rooted in its values, using the acronym TARGET to encapsulate its core principles: Transparency, Accountability, Relevance, Gratitude, Excellence, and Thriving. «T» stands for Transparency, emphasizing its commitment to openness and scrutiny. «A» signifies Accountability, with a dedication to being answerable for all actions and decisions. «R» denotes Relevance, showcasing its impact on the real estate industry. «G» signifies Gratitude, as Homewire expresses kindness and generosity to all industry peers. Lastly, «E» embodies Excellence, as the company strives for top-tier service, and «T» underscores its focus on Thriving by continuously improving and achieving new milestones, all fueled by a dedication to winning people’s trust and speaking to their hearts.
TRANSPARENCY
Homewire’s strong grasp of its operations and unwavering commitment to transparency make it a standout in the real estate industry. Transparency, a central value and the company’s guiding motto, is artfully integrated into their brand graphics. Amidst an often unclear industry landscape, Homewire’s visual identity incorporates transparent elements, symbolizing their commitment to clarity. This unique brand characteristic not only solidifies Homewire’s position in the minds of its audience but also distinguishes it from competitors who have yet to embrace this resource, setting the company apart with a distinctive personality in the industry.
MINIMALISM
Homewire is introduced as a young and innovative brand, as well as serious, and that knows what it does. Homewire’s values are their foundations for everything. That is why it shows a minimalist look, easy to understand, with a clean aspect where you can see a few elements presented in a simple and orderly way. It focuses on the idea of “less is more”. Homewire is clean, balanced, concise and straight to the point. Another brand characteristic we seek to develop is to bring it a Techy look and feel. Minimalism will influence to show that feature on the brand, at the same time to show innovative appealing on its branding. Homewire brand will reflect high quality by using minimalism as a rule in its visual communication.
Before
After
The Unleashed Outcome
Homewire’s rebranding venture has delivered exceptional results, yielding a unique website and a versatile set of marketing materials to support its new business ventures. The outcome is a dynamic digital identity that seamlessly combines the company’s extensive experience and the expanded range of services offered into a timeless, captivating look that effortlessly mirrors Homewire’s core values.
This strategic rebranding effort has proven to be a potent means of conveying ideas and viewpoints to our target audience, infusing a fresh and engaging visual and verbal communication style. Not only has it strengthened Homewire’s connection with potential consumers, but it has also significantly amplified our reach, ultimately driving remarkable business growth. By embracing this transformation, Homewire is poised for a promising future, characterized by its distinctive brand identity and the ability to connect with an ever-expanding audience in the real estate market.
